Could Kaspersky’s enterprise play change the cyber security game?

Cyber security company, Kaspersky, has made a name for itself in the consumer and small to medium business (SMB) cyber security markets, but the vendor is fixing to make a big play in the mid-market and enterprise space.

This move should make incumbent players nervous, according to analyst firm,Technology Business Research (TBR).

The firm said that, moving forward, Kaspersky will demonstrate the value of its “meta-layered” approach – which calls on security data analytics, machine learning and human expertise – by leveraging its security expertise in key industries.

It added that the research of the company’s research and development arm, Kaspersky Lab, will help strengthen the vendor’s reputation in important sectors.

Kaspersky Lab’s traditional competitors include: Trend Micro, Sophos, Norton by Symantec, McAfee, F-Secure and AVG.

However, this new push will pit the company against the incumbent mid-market and enterprise leaders Check Point, Palo Alto Networks, F5, FireEye and Cisco.

This would be a daunting task for any company but Kaspersky has a few factors on its side. TBR estimates the company is growing faster than all of its competitors except Trend Micro, based on organic year-to-year revenue growth in 2H16.

Additionally, from a channel perspective TBR suggested that the exponential increase in cyber attacks and downturn in the consumer PC market compelled Kaspersky Lab to retrain its sales and channel teams, revise its marketing themes, and add solutions for the fast-growing SMB and enterprise security segment.

The firm added that Kaspersky Lab had seen strong results from its new focus, reporting to analysts at the summit that it achieved double-digit growth in the enterprise customer segment last year.

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