This briefing covers active market intelligence, regulatory guidelines, and tactical capture recommendations for federal and defense contractors pursuing opportunities in this procurement classification.
This year was a banner year for cybersecurity and, unfortunately, not in a good way. From massive data breaches, as seen most recently with Marriott, to highly-sophisticated malware campaigns to nation-state-fueled attacks, we’ve seen a rapid rise in threats, forcing brands to figure out new ways to protect themselves, their customers’ data and their public image.
While the continuous wave of incidents and events have been alarming, if there’s a silver lining, it’s that we’re paying much closer attention to cybersecurity as a collective society. Security ultimately impacts every company regardless of industry, and even if you’re not working directly with a security company, it should be top-of-mind.
It’s more important than ever for marketers in this industry to work collaboratively with their internal security teams and, more importantly, with their customers to craft cybersecurity-focused messaging that educates with information that will help them become more resilient and aware versus leading with technical speeds and feeds of the products they are trying to sell.
With a few small tweaks to their approach, cybersecurity marketers can better build consumer-brand trust and loyalty while spreading digestible awareness and education about this all-too-common problem. Here are a few tips for how marketers and brands can raise awareness around cybersecurity and make it more relatable in 2019.
Read more: 3 Ways Marketers Can Confront Cybersecurity Head-On in 2019
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