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Cisco (CSCO) is betting its charge into the rapidly-growing cyber security industry will reinvigorate its sales as it faces stagnation in the networking equipment business that once propelled it to become one of the of the world’s biggest technology companies.
The San Jose, Calif.-based giant is harnessing the power of the cloud as it looks to differentiate itself, hoping to break down the walls between cyber-security applications to allow companies to better detect and prevent attacks on their networks.
“Security today for customers has become way too complicated,” David Ulevitch, senior vice president and general manager of Cisco’s security business, told FOX Business. “It’s become very difficult for people to figure out where they have complete coverage of their security profile and where they have gaps. We look at the cloud as a way to really tie things together from an information-sharing standpoint and an automation standpoint.”
Historically, cyber security has operated in independent silos – the walls Ulevitch and his team are working to remove. He uses this example: A customer might be running an antivirus software on his or her laptop, which helps block individual threats to that machine. The problem is that software, when it detects a threat, doesn’t communicate the information to other applications like email, web security, or cloud security – which means each program or application has to run its own tests and activate its own alert system, which can become cumbersome and duplicative to the end user.
“Companies don’t have 50 different security companies physically protecting their buildings. They probably have one security company. So this idea that companies have 50 different [cyber] security companies is just sort of crazy,” Ulevitch said.
“We think there is a tremendous opportunity to help consolidate the service with our platform, consolidate the platforms customers employ, make them work together behind the scenes, and we’ve been pushing that for the last few years and we’re really seeing that take off in the market,” he said.
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