This briefing covers active market intelligence, regulatory guidelines, and tactical capture recommendations for federal and defense contractors pursuing opportunities in this procurement classification.
Big corporations want to know how you feel, and defense contractors are happy to help.
It’s no secret that businesses track consumers online and study social media to learn more about their shopping habits. But the public backlash against Sony after its response to being hacked, criticism of Target’s handling of its 2013 cyberattack and other examples of corporate embarrassment have put a spotlight on another type of analysis — measuring public sentiment about a business.
Now, contractors that traditionally performed this type of work for government intelligence agencies are offering their skills to large corporations.
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